Selected work
Andalucía Puerto a Puerto Media Campaign2026Open case study
Media Campaign Design
Context
Andalucía Puerto a Puerto is a collaboration project for which I designed the media campaign.
My role
Media campaign design: shaping the visual and content approach used to promote the project across social channels.
Impact
Over a 60-day period, I generated 85K+ views across Instagram and TikTok, while adding 405 net new followers. Instagram grew its audience by 46.2%, while TikTok achieved 167.9% follower growth, demonstrating strong cross-platform visibility and sustained audience growth.
Instagram
- Views
- 46.8K
- Interactions
- 1.8K
- Follower growth
- +46.2%
TikTok
- Views
- 39K
- Follower growth
- +167.9%
- Net followers
- +277
- 85K+
- Total views
- +405
- Net new followers
- 847
- Combined audience
InspectOS Short-form Content System2026Open case study
Digital Marketing · Lisbon, Portugal
Context
InspectOS is a property inspection company in Lisbon, serving expats and first-time home buyers.
Challenge & approach
Property inspection is technical and easy to ignore. I made short-form videos that explain one small worry at a time, then built a reusable five-part script framework so each new idea could be written quickly and consistently.
Outcome
Three example videos:
Example 1
Example 2
Example 3
What I learned
A repeatable framework is worth more than a single good video: it turns content into something a team can keep producing.
Visual identity brand identity system InspectOS & Rezerva2026Open case study
Brand & Visual Identity
Context
Brand identity systems for InspectOS, a property inspection company in Lisbon, and Rezerva, an editorial brand project.
Approach
For InspectOS, a technical and trustworthy direction: deep charcoal and teal as the core palette, warm off-white surfaces, and status colours for alerts, passes and premium tiers, with Sora, IBM Plex Sans and IBM Plex Mono. For Rezerva, an editorial, refined direction: ink on parchment with a gold accent, using Cormorant Garamond paired with DM Sans.
Deliverables
Logo marks, colour palettes, typography systems, UI components, usage guidance and application mockups — each documented as a single reference page.
Freelance Social Media PBF Sport & Centro Óptico Gallardo2023–PresentOpen case study
Social Media & Content Strategy
Context
Two ongoing freelance clients: PBF Sport, an independent sports brand, and Centro Óptico Gallardo, a local optical business communicating in Spanish.
Challenge & approach
Build visibility and a recognisable brand identity through consistent content rather than one-off posts. For PBF Sport, the focus is multimedia content and digital strategy with video as the main driver. For Centro Óptico Gallardo, the work is Spanish-language social content — carousel copy, captions and Reel scripts — with a clear, conversational voice.
Outcome
Reels, social posts, campaign pieces, carousels and captions produced and scheduled across channels.
Proxya Corporate Communications2023–2024Open case study
External Communication & Marketing · Seville, Spain
Challenge
Keep one consistent corporate voice across email, website, events, and social — for both external and internal audiences.
My role
Supported institutional, corporate, and internal communication initiatives.
Approach
One shared editorial line, adapted per channel — informative for bulletins, concise for social, institutional for the website.
Execution
Newsletters (Mailchimp), website news (WordPress), event communication, internal campaigns, and social publishing (LinkedIn, Instagram, X).
Selected material
What I learned
Corporate communication is a system of channels — consistency across them is what makes an organisation sound like one voice.